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Month: August 2019

Colour Psychology

Understanding Colour Psychology and How It Affects Your Brand

Noticed how green hues keep you calm while reds let you stay on your toes? Or maybe how orange ignites excitement while blue makes you feel secure?  Without a doubt, colours are powerful. They influence human emotion and dictate reactions.  If there is one thing startups and budding entrepreneurs need to reflect on, it’s this: …

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Top 5 Factors to Consider When Choosing a Social Media Influencer

Top 5 Factors to Consider When Choosing a Social Media Influencer

Influencers. You probably can name one or two. They’re that YouTuber who live streams every Battle Royale game out there. Or that beauty guru with a kicking skincare routine. Or maybe they’re high-flying daredevils who spurt out motivational quotes every now and then. Nowadays, influencers are key players in the world of online marketing. And …

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