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You have your consultancy website up and working, but you’re still not getting the conversion you need.
What could have gone wrong?
Take this time to re-evaluate your website efforts. There may be some of it preventing your visitors to turn into paying customers.
Get to know these website practices that are slowing down your conversion efforts.
Bad web design results in bad user experience. And when users don’t enjoy browsing your website, they leave and don’t return at all. In fact, 88% of consumers do.
Build a pleasant browsing experience for your customers with a user-friendly design. Something visually appealing, digestible and not misleading.
Start by getting rid of the following:
This confuses users of what action to take, leading to website abandonment. It’s ideal to have one clear CTA (call-to-action) per page.
People love visuals. Looking at a text-covered page bores them.
Check your pages right now. If you have a page with lots of texts, try to break it down by inserting images.
Your visitors don’t have time to learn how to navigate your website.
Keep your menu visible and well-categorised. This way, users will know where to go the moment they land on your website.
Too many colours distract your users. Go with a 60-30-10 distribution for your primary, secondary, and accent colours, respectively. This rule balances out three contrasting colours on your website.
Learn also about brand colour psychology. This helps you choose the right website colours that reflect your brand and keep your website eye-pleasing.
In the mobile age, using a responsive layout is crucial. You don’t want to miss 80% of users who use their mobile device for searches.
Keep up with the times! Make sure your website is up to date. Start with the big website trends this 2020.
Page loading speed matters to your users – a lot. A 100-millisecond load time delay already results in a 7% loss in conversions.
Users don’t want to waste time. When your pages take time to load, users won’t hesitate to look for better online resources elsewhere.
When your page speed isn’t up to standards, apply these practices:
Use ideal image formats for web, such as GIF for icons and JPEG for images. Avoid using heavy formats like BMP and TIFF.
You may have optimised all your website elements, but it will be all for nought if your server itself takes too long to respond.
Find a hosting provider that helps you maintain the fastest page speed possible.
People now demand security more than ever.
You can’t blame them, considering that data breaches exposed 4.1 billion records in early 2019.
Securing your users’ information is earning their trust and confidence. And when they consider you reliable, they’re more likely to do business with you.
Earn a trust badge online with an SSL (Secure Socket Layer) certificate. It protects shared data between your users and your website from cybercriminals and identity thefts.
And users know when you have one. A padlock appears on their browser alongside a “Connection is secure” notification.
SSL also affects your search ranking. Search engines reward SSL-equipped websites with higher rankings in search results.
Your website should be a two-way channel.
Hear out what your customers have to say about your business. This empowers and makes them trust you more, strengthening your relationship with them.
Besides, they decide your faith whether to increase your conversions or not. So, use every opportunity to get on their good side.
Encourage customer feedback by adding these elements to your website:
You may get a lot of traffic. But does it come from your target audience?
Let’s say – you get hundreds of visitors per month, but only five of them converted into leads. This is an alarming statistic.
One reason is your design, copy, and marketing strategies are attracting the wrong audience.
When building your website, always have your target audience in mind.
Go back to your mapped target personas. Revamp your website based on their personalities, preferences, and behaviours.
Don’t have a target persona yet? Learn how to create one.
The most effective way to solve a problem is to get to the root of it.
Find out the root cause of your conversion rate by tracking your conversions.
This lets you identify the loopholes in your conversion funnel. Know what’s stopping your users performing any action on your website, like clicking on your CTA buttons, availing your discounts, or fulfilling a purchase.
Start auditing your website by gathering these data:
Use analytics tools like Google Analytics to track all the data above.
You may have applied the practices above to your website, which indeed hurt your conversions.
But it’s not too late. Now that you know what the problems are, it’s time to solve them.
Use this guide and improve your conversions now.
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