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The power of customer testimonials is undeniable. In an age where almost everything’s a Google search away, customers rely more than ever on online reviews to decide if a product or service is worth purchasing.
Online customer testimonials are the digital equivalent of word-of-mouth marketing. Around 91% of consumers trust online reviews as much as personal recommendations.
Customer testimonials are trusted by buyers in the B2B and B2C markets than any other type of content.
When you ask testimonials from your customers, you make them feel valued.
This leads them to have a positive attitude towards your brand. And if they feel good about your company, they’re most likely tell others about their experience. Your customer can be your very own salesperson!
There are customers who are wary about spending their money on an expensive service. Others also remain unconvinced about the benefits of a product.
Customer testimonials allow them to see how a product or service has worked for someone else. This gives you the chance to turn a tough sell to a paying customer.
As great as all this sounds — not all customer testimonials are equal. You have to pick the right ones that resonate with your business.
Here are a few tips and tricks to guide you through the process.
Start by scouring your social media accounts, customer emails, or blog comments. Check if any of your customers left good feedback on these platforms.
Not sure where to start? Take note of these tips:
Steer clear of one-liners. Also, don’t go for lengthy but vague reviews with no explanation given for the positive rating.
Choose ones that go into detail why they prefer your product, or how it helped them achieve business goals.
Fake testimonials are a form of deceptive advertising. Businesses who use it may end up paying hefty fines.
Don’t risk your reputation.
Ask questions that approach the story from the customer journey from the moment they sign up to when they hit their goals.
Instead of starting with praise, begin with how the customer initially felt doubt or skepticism.
Slowly transition to the product or service features that have addressed their pain points. Then, end with a positive note by showing how your business helped them.
Video testimonials show off the “human side” of your brand. Give your viewers context of the customer’s background by including location shots and a short interview.
Highlight key business challenges the customer grappled with, and tie these with product or service features which helped them conquer these challenges.
How do you invite customers to be part of a video case study?
Not all customers are comfortable being on camera. So it all comes down to perfect timing.
Time your request immediately after providing good service to them.
Once the client agrees to the shoot, make it hassle-free for them by taking the lead. Plan out the story arc, then determine the time and location for the shoot. Help them feel comfortable on camera by letting them know the questions in advance.
It’s also a good idea to get their legal team involved so you’re on the same page on what the video will and will not cover.
Buyer personas give businesses a clear picture of their ideal customers, such as the issues they face and their decision-making process
To resonate with your target audience, customers giving their testimonial should represent your buyer personas. This way, prospects who fit these personas relate to them.
Displaying testimonials on your website lets your brand speaks for itself. It establishes credibility and trust among prospects.
Draw attention to your testimonials by positioning them on your homepage, a separate landing page, or below the product description.
Follow these steps to build your very own testimonials section on your Sitebeat website.
Customer testimonials are an inexpensive but powerful way to build your brand. Make sure to update your testimonials along the way. When possible, create an accompanying case study to show off measurable results.
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