The short answer is: Yes.
Most people think that SSL is only for websites that handle sensitive information. An online store, for example, acquires online payments through credit card.
But cybercriminals know no exemption. Your portfolio website is equally at risk as an online store.
A short refresher: What is SSL, again?
An SSL (Secure Socket Layer) Certificate is an online security protocol. It encrypts the data a user inputs into your website so it travels securely from their device to your server.
If a URL has a HTTPS (or a padlock icon), then you’re sure it’s equipped with SSL.
Want to protect your portfolio website and users’ data? In this article, you’ll learn how vital SSL is to online security and other reasons you need it.
Why does your portfolio website (or any website!) need SSL?
Did you know that Google uses HTTPS as a ranking signal? This is because they want ultimate safety for their users.
It’s no wonder that HTTPS websites take over the first page of Google search results. Try to search something right now and see for yourself.
Also, Google flags websites without SSL Certificate. This alerts users that a website is not secure. Without SSL, you leave a bad impression on clients and in turn, create a negative effect on your search ranking.
You may already have an idea of how important it is to rank high on searches. But just a quick reminder — the higher the rank, the better the chances to convert…imagine all the gigs you’ll book!
With your portfolio website, you may not ask for bank or credit card details. But you’ll need your client’s personal information.
SSL protects your clients from identity theft.
Let’s say a prospect submits a contact form on your website when making an inquiry. SSL encrypts their information so it’s only readable on your web server.
Users want to protect their personal information as much as you want to protect your website.
With the rising tide of cybercrimes, they demand safer browsing. As a user yourself, you want the same, right?
With SSL, you win your clients’ trust at first glance. Seeing the “secure” message on your website tells them that you care for their online safety.
This build trust and credibility — prompting them to use your service over and over again.
An SSL Certificate is a requirement for PCI-DSS compliance
PCI-DSS (Payment Card Industry Data Security Standard) is an information security standard mostly imposed for sites that require online payments.
This is regulated to prevent credit card fraud and other security threats. And an SSL certificate is a must to comply with it.
This may not apply to your portfolio website for now. But in the future, you may want to convert it into an online store where you can showcase and sell your work.
How to get an SSL Certificate?
Getting an SSL Certificate is easy. Website builders, like Sitebeat, offer it for free on their package.
You need to undergo a validation process which will vary depending on the type of SSL Certificate you get.
To mention a few:
- Domain Validation (DV) Certificate, in which the validation is done through email or phone.
- Extended Validation (EV) Certificate, which involves proving your exclusive domain rights and that it was obtained legally. As the highest form of certification, it requires a more thorough validation process.
Some quick reminders…
Make sure you purchase your SSL from a trusted provider. Also, there are various types of SSL Certificates — so choose what best fits your need. If you need help, talk to an expert or your provider’s support team for assistance.
Now that you know why having an SSL Certificate is important, it’s time to take action and stop cybercriminals in their tracks.