Consumers today are smarter with their purchases than ever.
With internet access on our fingertips, you can do a quick search about a certain brand before giving it a go.
Know what this means? You can go all-out with your marketing plan and your customers are still going to believe the opinion of others.
But not if you gain their trust first.
Here are 10 proven-and-tested strategies for building a trusted brand.
How to Build Brand Trust Online (Without Sounding Pushy!)
Today, consumers are crowding the online space.
So if you’re still not online, do you really exist?
A website kicks off your online presence. It builds your online identity and appears more credible than a Facebook page.
From there, invest in a domain name. A catchy and memorable domain shows customers you take your brand seriously.
You can also use your domain to set up a branded email address. This helps establish that you’re a professional and ups your business’ credibility.
|Thinking about a good business domain? 10 Things to Consider When Choosing Your Business Domain Name|
Here’s an alarming fact: 43% of cyberattacks target small businesses.
If you don’t secure your site, it’s only a matter of time until hackers use it for their malicious intent.
There are many ways cybercriminals sabotage your site. These include stealing your data, messing up your site design, and using your server to send spam emails and malware.
Think about how this compromises your brand’s reputation. You can end up losing potential clients and customers forever.
One way of securing your website from breaches is through SSL certificates.
An SSL connection shows an HTTPS or a lock icon in your browser address bar. This shows visitors that they can safely browse and make transactions on your site.
Website builders like Sitebeat come with a free SSL certificate, but you can also purchase it separately.
User experience is a key factor in retaining site visitors. If your website isn’t responsive or easy to navigate, people will hit the X button in a snap.
What do you get? One less person that trusts your business.
Build your website for the users first. After all, you can’t get others to trust your brand if they can’t use your website properly in the first place.
Consider tweaking your website in these three key areas:
Avoid making your menu too long. For ecommerce sites with multiple products, break them into categories for easier access. Adding a search bar works wonders too! It helps visitors get to an item quicker than scanning through many links.
Make sure to use colours that stimulate the right user response.
A minimalist design, such as Apple’s, works best when you’re promoting a single product. Meanwhile, a more dynamic website can work if you’ve got various products or services to feature.
Your target audience should define how your website will look like. A younger audience may prefer a more vibrant, dynamic design compared to older adults.
You’ll be surprised how much quality content can do for your brand.
It sets you up as an industry thought leader and gives you authority. And when you provide value to your customers, they’ll return the favour in the long run.
The best marketers follow a posting schedule for all their content. Consistent content engages your customers and advances them into the buyer’s journey.
Posting regular quality content is not a walk in the park. But these surefire tips will help you achieve your goal:
- Use analytics platforms (like Google Analytics) to identify topics that resonate with your audience the most.
- Take note of your followers’ activities on social media. What do they “like” or retweet the most?
- Create a shared document to collate all ideas from your content team.
- Create a content schedule and assign topics ahead of time.
When you make content creation a habit and not a mere campaign, you’ll be racking up customer trust in the long run.
Modern consumers love an engaging brand. It tells them that you care, and that they’re more than a source of income.
Connect with customers using social media or your website. There are several ways to do so, from adding a website contact form to responding to social media comments or messages.
Remember to keep your tone conversational and honest.
Customise the user experience. And don’t be afraid to let your brand personality shine! (We love how the guys at Netflix do it on Instagram!)
Today, 89% of consumers believe reviews are a crucial factor in their purchase decisions. They won’t even push the Buy button if your brand doesn’t have them.
So don’t cower at the sight of reviews!
Leverage these user-generated content to show that people use your products and enjoy them.
Got a bad review? Use it as an opportunity to showcase your transparency and prompt response. Your goal is to turn that negative customer experience into a positive one.
Aside from customer reviews, you can also get other trusted sources to vouch for your brand.
Collaborate with other brands, niche influencers, and the media to strengthen brand trust.
|Starting that big collab? Top 5 Factors to Consider When Choosing a Social Media Influencer|
Customers will have questions about your offerings. So make sure you’re always there to answer their queries.
As Gen Z puts it, don’t “ghost” your audience.
Build an amiable support staff that knows your brand well enough to give helpful advice.
Here are practical ways to make your brand accessible to customers:
- Create a point of contact for all enquiries.
- Be active on social media accounts.
- Start online communities through forums or social groups.
- Raise brand awareness by organising events and attending conferences.
- Use help-desk software to build a proper customer support system.
Aside from your own content, your outbound links also make or break your reputation.
People trust you to give them authority links. So don’t break that trust.
When linking to other sources in your blog posts, make sure they’re fact-driven and secure.
If you link to spam sites, your visitors will assume your website is spammy as well. And that’s customer trust going down the drain.
Pro-tip: Share branded short links on social media so your followers know what they’re clicking on. Branded links increase trust and boost your click-through rates.
The quality of your products and services influence your customers’ perception of you. So you don’t want to screw it up.
Before launching your brand, make sure your offering fits the bill.
Organise focus groups to determine your audience’s needs. This way, you’ll know exactly what products and services can help solve their challenges.
You can also speed up product development and launch sooner. This idea of a minimum viable product allows you to test out your offering, gather customer feedback, and improve it in the future.
A consistent brand lets your prospects and customers know what to expect from you. It doesn’t only define your personality but also builds brand recognition.
When you’re consistent with branding, it’s easier for others to confide and trust in your service.
There are many ways to maintain brand consistency. We even wrote about it in great detail!
The world’s best brands didn’t earn their reputation overnight. You may need to test out a few strategies, brace for impact, and do it all over again. But when you do get it right, you’re looking to gain a loyal following that’ll do the marketing for you.
Ready to kickstart your online presence? Explore how Sitebeat can help you.