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Your business needs funding to take off. Whether you’re setting up a cafe, selling your art online, or starting a consultancy agency, you have to pay for marketing, products, rental, utilities, and more.
But what if you don’t have enough starting capital?
Good news! There's a wide range of funding options to turn to. Here is a comprehensive list.
Note: Some business funding options may not be available in your country, so make sure to check with your local authorities.
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Heard of the old saying, “pulling up your bootstraps”? The same idea applies to business.
Bootstrapping involves using your own savings or earnings from the business as funding. Of course, family and friends can contribute (a.k.a. “love money”, but we’ll get into that later).
Still, you have to be extra careful with spending, and generate income as soon as possible. Cut back on the fancy stuff, and focus on making your first sales.
Naturally, bootstrapping works better for businesses that have lower start-up costs, like tech and agency businesses.
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Business loans are a traditional source of funding for startups. Your company is obligated to repay according to the loan’s terms and conditions. Before approaching a lender, check out the examples below and consider the loan that best caters to your financial needs.
Business lines of credit
Business lines of credit are approved based on your credit score and revenue. You can start receiving funds up to your credit limit. Payment is flexible because interest depends on the money you borrowed. While business lines of credit don’t need collateral, expect added costs for maintenance and draw fees.
Business credit cards
These pertain to the lines of credit that you can draw from and repay whenever you need it for your business expenses. Like credit lines, it won’t require collateral but imposes high costs and extra fees. Businesses that have a business credit card need to pay a minimum monthly payment.
Microloans are small, short-term loans with a low-interest rate. They cater to new startups with very low capital requirements, as well as businesses in underprivileged communities. Some microloan lenders offer extra services like business training or consultation.
A term loan is cash you receive upfront and repay with interest over a period of one to 10 years. They require real estate or equipment assets as collateral. However, this will give you access to high loan amounts that you can immediately use for your business.
This is recommended for businesses that need equipment right away. The term of equipment loans depends on the estimated lifespan of the equipment you wish to buy.
In general, equipment loans are applied to equipment that retains value, including:
Merchant cash advances
Merchant cash advances are an alternative to a term loan. This type is a cash advance of your future credit card sales. You receive the cash upfront like term loans but your repayments are based on the balance of your credit card account. Merchant cash advances charge a daily or weekly debit from your credit card sales.
Personal loans are used to finance your personal projects — including your small business. Business loans and personal loans are structured similarly. But their key difference is that business loans let you use your company’s financial reputation for approval.
Personal loans, on the other hand, are evaluated based on your personal income and credit score. They also offer a more flexible application process with no collateral required.
Banks are the most common establishments for loans. Other financial institutions — including P2P lenders, credit unions, or loan companies — offer smaller loans directly to entrepreneurs.
To prepare for the application process, get started with the following:
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Government grants work as financial assistance to businesses that met the requirements. You will often find them in government websites and organised in categories. A good example of this is Australia.
Its government provides grants, low-interest loans, and tax and tariff concessions. You can search among the categories provided on the government website. Then choose the grant that best suits you and meet the requirements.
The categories usually involve:
Seems easy. But specific and strict requirements come with pursuing government grants — and you must follow them to a T.
More than 96% of businesses in the ASEAN region are small and medium businesses. This statistic drives ASEAN countries to offer pro-business policies, programs, and funding.
Singapore, for one, provides extensive funding for projects involving process improvement and product development. These grants act as financial support for SMEs in the island country:
Malaysia, meanwhile, launched the SME Masterplan in 2012. This program helps expand, upgrade, diversify, or modernize startups and existing businesses. The available funds and loans include:
Indonesia’s initiatives focus on sustainable economic growth of grassroots SMEs. The Ministry of Cooperative and SME Startup Incubator Program makes this possible, providing business opportunities for local businesses. Its Credit for Businesses program provides credit, working capital, and investment financing schemes.
Lastly, the Philippines leans more toward providing loans to businesses over giving away grants. It offers business loans through the Business Development Loan Facility. Members of the Government Service Insurance System also enjoy Enhanced Conso-Loan Plus.
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If you have a unique product or service, you can fund your project through crowdfunding.
Crowdfunding websites launch thousands of campaigns online. When marketed correctly, they attract investors — individuals or groups interested in whatever product or service that catches their radar.
So what makes a successful crowdfunding campaign?
✓ It all starts with a great concept. Crowdfunders are typically young, tech-driven individuals looking for an interesting project. That said, crowdfunding websites won’t work for law firms or accounting services.
✓ Marketing, marketing, marketing. Marketing! Need we say that again? Build an email list before even launching your project. You can also share your business idea on social media to build up anticipation.
✓ Tell your story. If possible, provide an interesting video to share your story with the world. This way, whenever someone clicks on your campaign video, you already get 2-3 minutes of their attention.
✓ Offer rewards. You’d don’t need to give away half your inventory to 10 dollar backers. Simple ”thank you” gifts such as discount coupons or novelty items are a great way to show your gratitude.
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Venture capitalists fund concepts with a chance of excellent return on investment. For example, they tend to back projects in the IT or telecommunications industry for their growth potential. For small businesses and startups, getting the attention of a venture capitalist is a big deal; which is why they pour large amounts of time and effort into their proposals.
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Angel investors are great for startups in the medical, tech, software, telecommunications, and other similar fields. Like venture capitalists, angels are particular with a business’s potential for high growth.
A majority of angel investors (or “angels”) are retired executives — so you can gain management tips, a network of contacts, and other industry-based knowledge that can guide your startup in the right direction. Angel investors also expect a seat on the board and a say in the business’s course and management.
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Love money is funding provided by your loved ones. Though it has no fixed repayment terms, love money should be your last resort when there are no other financial options available. It's not always a good idea to mix business with personal relationships. But should you have no other choice, set out clear guidelines and expectations before acquiring the money. Make sure both sides are 100% onboard to prevent any future problems.
Acquiring funds for your small business involves endless networking and dozens of proposals. It helps to identify the investors or lending agencies that can best help your startup during its early stages before you even start drafting proposals.
It’s also wise to identify if the core values of your investors — particularly those with direct influence on your organizational management — coincide with your own as this is a major factor as your business grows.
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