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Productisation is one of the hottest business trends of 2019.
Transforming skills into products has grown into an essential strategy for consulting and creative firms looking to scale up.
According to a Google-Temasek study, Southeast Asia's online marketplace is approaching a quarter of a billion US dollars. The region's rapid expansion provides innumerable opportunities for your business — that is, if you start offering products.
Many online creative businesses rely heavily on freelance work. This on average earns regional businesses about RP6,880,865.80—or approximately AU$700 — per month. In many cases, you can only boost revenue by working longer periods of time.
In more industrialised and urban areas, this presents a serious obstacle for any entrepreneur looking to generate higher revenues.
Productisation is breaking through that obstacle and clearing the way to more lucrative earnings.
Starting and running your own consulting or creative business is fun and exciting. At the same time, it presents new challenges. Learning how to create and market products will help you build a business that not only survives but thrives.
Productisation means taking a service and reconfiguring it as a product for sale.
A business provides a service when it sells labour to a client, often in a customised form. These are generally distinct from products, which are mostly or entirely standardised objects or commodities.
Productisation is the bridge that brings two concepts together. It allows businesses to transform their services to a consumable product. These products can go beyond the target market — as they are not personalised to a single client — and ultimately, scale profits.
Optimise profits by packaging services with products, accessories, or services.
Great ways to combine products and services include, but are not limited to:
For small businesses and sole proprietorships looking to scale up, this approach turns services into a gateway to more lucrative product sales.
However, the model works differently for professionals who already make high levels of revenue from products. These professionals may decide to optimise profits received from services by packaging them with their already successful products.
A good landing page means everything when marketing a productised service. It also reinforces the feel of a professional, trustworthy, and capable company.
You will need landing pages that can help your business achieve its marketing potential. Here are professionals tips to get started.
If you are an experienced web design professional with ample time to create a perfect site to meet your needs, move on to the next step.
If you’re not, stick around.
Site builders have transformed the way businesses create their websites. These tools provide free or low-cost access to professional-looking templates that will help you create an effective landing page.
While your main priority lies in boosting conversions, make sure that you can take advantage of all the potential marketing techniques available. These include, but are not limited to:
An effective landing page uses certain elements to attract attention and score conversions. Learn a thing or two from these tips:
Here’s a sample productised service by App Ninjas. Instead of creating a budgeting app for a single business, App Ninjas creates a budgeting app that anyone can use. Take a look at how it would create a landing page for its product.
Why it works:
Another way of turning your service to product is by creating a book out of it. If you’re an SEO specialist, you can maximise your profit potential by putting your expertise to paper and selling it as books.
Here’s an example of how you can market a productised service of the same sort.
Why it works:
Budding entrepreneurs love free classes. Whether you’re a business consultant or a freelance superstar, you can share your expertise and experience through online courses. This landing page example can give you an idea:
Why it works:
Productisation offers a solid and proven way for both consultants and creative specialists to maximise their profit through their skills. While many have taken their businesses down this path, there is no set formula for others to follow.
At the end of the day, paying attention to the market and its demographics is the best way to gauge how to sell your products. When you understand what your potential customers need and where they’re coming from, building a landing page will be just a walk in the park.
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