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The Numbers Prove It: 4 Reasons to Take Your Small Business Online

by Faith Lisondra

March 24, 2020

News & Trends 4 min

The Numbers Prove It: 4 Reasons to Take Your Small Business Online

If your small business isn’t online yet, hear us out: you’re missing out on a lot 

Ecommerce has never grown bigger than it is today in Indonesia. In fact, the country has the highest rate of ecommerce use in the world.  

And it’s no surprise. When was the last time you picked up your phone and saw a brand ad or bought a product online? Probably not that long ago.  

People are almost always online. Take your business to where the people are.  

If you don't have a website yet, these numbers will convince you to launch a kicking web presence ASAP.  

4 Powerful Reasons You Need a Website for Your Small Business  

Indonesians are online

Indonesians are online

64.8% of Indonesia’s total population are connected to the internet. (The Jakarta Post, 2019) 

Among 264 million Indonesians in total, 171 million use the internet — and the numbers continue to rise year after year.  

Majority of the country’s internet users are aged 15 to 19.  

Generation Z are more tech-savvy than ever. If your small business targets young people, you’re in luck. Now is the best time to start launching your online presence.  

Indonesians spend 206 minutes a day on social media compared to the global average of 124. (Forbes, 2019) 

This shows how important it is for Indonesians to stay connected to the internet. Use this to your advantage. Create an online presence that will attract a local following. 

70 to 80% of consumers check out a brand online before visiting its physical store or buying a product. (Blue Corona, 2019 

People researching for your brand online to no avail may not only end up disappointed. They’ll likely turn to your competitors. This makes a website a crucial, non-negotiable requirement for your small business.  

Indonesians patronise ecommerce

Indonesians patronise ecommerce

90% of internet users between ages 16 and 64 buy products and services online. (Global Web Index, 2019) 

Young and old find it more convenient to research and purchase products right at the tip of their fingertips.  

Revenue from online grocery shopping continues to rise by 30% year after year. (Data Reportal, 2019) 

Online grocery is a major hit in Southeast Asia — even reaching to a total spend of US$ 1.5 billion in 2018. This provides an appealing opportunity for small businesses to venture in this sector.  

Other ecommerce categories that continue to grow in revenue include Toys and Hobbies, Electronics and Physical Media, and Furniture and Appliances.  

The future is mobile

The future is mobile

Mobile traffic covers almost two-thirds of all web traffic in Asia. (Statista, 2020) 

A huge chunk of all website traffic at present comes from mobile devices. More than having a website, your small business should prioritise having a responsive site. Your website should seamlessly adjust to all screen sizes.  

Indonesia’s mobile audience is almost 2.5 times more than its desktop counterpart.  

If your website isn’t mobile-friendly, chances are that your audience will lose interest and move onto the competition.  

Half of consumers that searched for a local business through their mobile phone visited the store in 24 hours. (Hubspot, 2018) 

Consumers won’t likely have the time to enter a brick-and-mortar store to check out its offerings. A mobile-friendly business website makes it easier and more convenient for them to assess the products first before making a visit.  

A website makes good ROI

A website makes good ROI

Consumers love shopping online because of the ability to shop 24/7. (KPMG, 2017) 

A lot of people don’t want to wait until the next day to return to a store and purchase a product. The more they wait for the chance to do so, the more they’ll lose interest. 

With an ecommerce website, they’re able to make a purchase any time of the day — without setting a foot off their homes. Imagine how much profit that’ll add to your day-to-day operations.  

57% of B2B marketers prefer SEO than any other marketing efforts in generating more leads. (Junto, 2017) 

Creating a website that’s optimised for search engines is a cost-efficient way to generate profit. You’ll be able to market your products with less cost, boosting ROI in the long run. 

Customers and clients trust a business more if it has a website.  

Taking time to create a professional website shows your audience that you’re serious about your business. This boosts their confidence in your products and services and your chances of turning a profit.  

Make a Winning Impression  

Small businesses often think they're not big enough to build a professional website. The truth is — a website is their perfect opportunity to grow their following and scale in the future.  

Make a mark on your audience. Start building a website for your small business today.