This guest post is written by Eshan Pancholi, Senior Marketing Specialist at ShortDot.
Did you know that the domain name of your website plays an essential role in building your online brand and reaching new customers? Selecting the right domain name is a critical decision, almost as critical as deciding the name of your brand.
In fact, marketing experts firmly believe that your domain serves as a valuable brand asset. And they are right.
Because not only will your domain name be associated with your website for a long time, it also plays a vital role in your brand’s growth story.
The arrival of new domain extensions has enabled businesses and individuals to be smart with their name choices.
However, finding the right domain name requires wading through a heap of various domain extensions. What you ideally need is a domain name that not only captures the essence of your website and what your brand represents, but also helps you stand out.
So, it’s safe to say that what you actually need is a domain name with a .cyou extension.
What Is .cyou?
.cyou, short for “See You”, is an uber-cool new domain extension squarely crafted for new-generation brands and digital natives. With a clear focus on enabling Gen Z and modern businesses to appeal to them, .cyou is for any individual or business that shares the ethical values of diversity, inclusivity, and independence.
Whether you’re a creative individual looking to monetize your passion and build a strong brand online or aiming to reach younger audiences, this domain extension is a perfect fit.
Where And When Can I Register .cyou?
You can register for a .cyou domain extension at Sitebeat. In fact, business owners can register and secure their trademarks from May 14– June 15, 2020 during the Sunrise Period.
Going ahead, the .cyou domain will be made available to the general public from June 16, 2020 along with an Early Access Period for the first seven days.
During the first seven days of general availability, there will be an access fee added to the standard registration price of each .cyou.
This access fee will decrease each day during the 7-day period.
By June 23, 2020, only the standard registration fee will apply.
5 Tips To Choose The Perfect Domain Name With .cyou
Given the fact that .cyou is independent of geography, language, and industry, it makes it a highly unique and brandable choice. Here’s how you can choose the perfect domain name for your website with .cyou.
A short, simple, and easy to remember name can do wonders for your brand. Choose a meaningful name that catches the attention of anyone who comes across it.
Best practices also suggest picking names that are without misspellings, hyphens, and numbers.
As a brand-new domain extension, your chances of finding a smart name with a .cyou domain is very high.
For instance, if your retail brand is called The Skirt Company, simply get www.skirt.cyou.
It’s simple and memorable compared to a long or clunky domain name.
If you already have an evocative brand name, pair it up with a .cyou. domain.
For instance, if your Fashion Brand is called ‘White Top’, you can choose www.whitetop.cyou. You won’t need to clutter your domain name with a hyphen or a force-fit word.
Another way to test the memorability of your domain name is to put it through the radio test. If your domain name passes the radio test, you have a winner! The radio test is a tactic to check if people can spell your domain name when they hear it for the first time.
For example, a domain name like www.brickrealtors.cyou will pass the radio test because it’s easy to spell and remember.
If you mention your domain name on a podcast, social setting, or at a networking event, will your audience be able to remember and spell it without any difficulty? If they can’t, time to go back to the drawing board.
There are numerous name generator tools that search and explore name ideas for your brand. Tools like Visual Thesaurus, Namelix, and Naminum, can help you find the right identity— and even add a creative twist.
With the help of these online tools, you can shortlist name ideas to pick from.
Trademark holders aside, it’s imperative for everyone to check if their domain name idea does not infringe on any trademarks or copyrights. Doing this saves you from getting involved in legal tussles.
Always double-check if your domain name idea is not conflicting with another party’s trademarks.
With .cyou, you can find the perfect domain name for your website in a jiffy. This domain allows you to play with your creativity in choosing the perfect name to match it with. Register your .cyou domain with Sitebeat!