A website is your best weapon to get ahead of your competitors. It’s an effective marketing channel to promote your freelance services.
And with one-third of the population going freelancing — you’ll need all the help you can get!
Websites make it easier to connect with your target audience. They’re open 24/7 and are a low-cost way to show off your personal brand.
Think of it as an extended resume — you’ll need to make a good first impression. It can make or break your chances of getting hired.
Want to build a compelling website portfolio? In this article, you’ll learn the three most important pages of your website and how to use them to grow your gigs.
The 3 Important Pages for Your Website
The homepage is what greets your visitors — and potential clients!
Make a good first impression. Otherwise, you’ll be kissing your chances of growing your client list goodbye.
Crucial Homepage Elements You Shouldn’t Miss
A good homepage should quickly tell who you are and what you can do for the client.
You can be rebellious and steer clear from the norm. But here are some tried-and-true homepage elements freelancers swear by.
- A catchy headline
Keep it short and concise. Make sure it addresses the frustrations of your target audience.
- A compelling introduction message
Make a brief intro about who you are, your services, and why your visitors need them.
- Proofs of credibility
Display testimonials, awards, and references you’ve gained from your work. They won’t only impress clients but also gain their trust.
- A bit of your personality
Build rapport with your visitors. You can be friendly by including some of your personal photos and sharing your hobbies and interests.
- Your social links
Place links to your social media on your homepage. These let clients know you more and connect with you in a more casual way.
- Your services: Give a detailed brief of what freelance skills you offer. It should quickly tell potential clients your range of expertise.
Let your work speak for itself.
Your portfolio page holds your projects and other work samples. So bring out your most outstanding and most commended pieces!
But don’t just throw them all in a single page. Put some thought in organising them.
Categorise your works into clear sections. This will also give clients an idea about what to expect when they avail some of your services.
If you’re a freelance writer, you can create sections for microcontent, blog posts, or case studies, among others. If you’re a photographer or designer, you can showcase your skills by creating a visual portfolio page.
An organised portfolio is more inviting than simply listing down links to your individual images.
Consider applying these pro-tips for creating a winning portfolio page:
- Tell the story of each output. Your project description should state what you did for your client and how your work helped them achieve their goal.
- Showcase relevant and up-to-date projects. Don’t display work samples that don’t support the skills you want to promote to avoid misleading clients.
“But I don’t have projects yet!”
You may have asked yourself: How can I create a portfolio when I’m just starting out?
Don’t worry. We’ve all been there!
Don’t hesitate to display works from your education or training courses. You can even create pieces for your friends — or imaginary clients — for free.
After all, you have to put in the work first before landing gigs. It’s also an opportunity to practice and sharpen your skills.
There are countless ways to create your portfolio page. You only have to be creative!
A contact page gets you a step closer to growing your client list. After impressing visitors with your portfolio, they should be able to contact you easily.
Here are the must-include elements in your contact page:
Make your phone numbers, email and social media account visible and accessible. You don’t want clients to get lost trying to find them.
Personalise user experience by creating a custom contact form.
Make your CTA short yet engaging. It should invite clients to fill out the contact form. Instead of just putting a “Submit” button, consider replacing it with “Get started”, “Get in touch”, “Let’s connect”, etc.
A word about design…
You may be tempted to go all-out with your website design — especially if you’re a designer — but it’s best to keep it simple.
A clean, sleek design minimises distractions for your potential clients.
Avoid using too many colours and stylised fonts. Keep everything straightforward. You’ll want visitors to get your message right away.
Use high-quality images and make sure they represent your brand well.
There’s a sea of freelancers out there. Rise above them by building a great website that shows your expertise and personality. You don’t have to be technically-inclined. You can use a website builder like Sitebeat and just let your creative juices flow.