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You’ve created your website a few months ago.
On top of looking good, it has all the pages you need to market your brand online. So, like the saying goes, if you build, they will come, right?
But your analytics stats say otherwise. In the months your website’s been up and running — you’ve gained little to zero traffic.
How do you change the numbers from bleak to better? Through SEO of course.
People argue that website builders are useless for SEO.
Truth is, most website builders come with SEO-friendly features. These allow you to optimise your web pages for search engines like Google.
This quick guide covers on-page SEO tips you can try with your Sitebeat website, or any preferred platform.
When choosing keywords, focus on search intent — or the user’s goal in using a search word or phrase.
Is it to gather information about a product? Or maybe it’s to compare prices?
Google provides results based on search intent because they want to provide users with the most relevant answers.
Say you run an affordable bed and breakfast in Bali. Target transactional keywords like “cheap hotels Bali” or “backpackers hotel Ubud”.
Use these tips when choosing your keywords:
Then, narrow down your keyword list by checking their rankings on a specific location, domain and device using SERP’s Rank Checker tool.
If you have published web pages, you’d want to perform an audit to see where you stand from an SEO standpoint. This includes getting an overall look at your site navigation, heading tags, alt texts, and duplicate pages.
Ahref’s Joshua Hardwick has this simple but definitive guide to conducting a quick SEO audit on your website:
We also suggest preparing a spreadsheet that lists your webpages, keyword categories, and target keywords. This helps you effectively map out your targeted keywords across your website.
Overstuffing your web pages with keywords leads to huge penalties from Google. There are prime places on your website where you should position your keywords:
SEO and content are like two peas in a pod.
In order to rank for a keyword you’re targeting, you need to provide quality — and yes, relevant — content to your target audience.
Think of content that gives readers a direct answer of what they’re searching for online.
Some SEO-friendly content include:
Pro tip: Write list posts! Lists are easy to consume compared to lengthy chunks of text.
| Bonus: Check out our Help Section for more Tips on Using Keywords in Sitebeat |
Ever heard of the saying a picture paints a thousand words?
This couldn’t be any truer when it comes to online content. About 80% of users are more likely to read content that includes images. Additionally, prospects are twice as likely to convert when they see a product with a high-quality picture attached to it.
Google is also a big fan of images too! By adding alt text descriptions and image titles, you allow search engines to crawl and rank your website.
Alt text also assist visually impaired users using screen readings. This makes your website accessible to all.
While URLs aren’t a direct ranking factor, they provide search engines – and online users – a cue on what your website is about.
For example, search results for “on-page SEO” has the keyword within the URL:
It goes without saying that URLs are more than just links your web pages. So, make sure they’re properly optimised.
Have you noticed that websites on the first page of Google search results have HTTPS? That’s because the search engine sees HTTPS as a major ranking signal.
Google prioritises its user’s safety. So they make sure to provide only credible and trustworthy sources.
An HTTPS indicates a website is trustworthy. That's because it encrypts data that browsers and servers exchange with one another. In turn, it protects sensitive information users input into the site – addresses, bank details, etc.
Most website builders come with free SSL certificates on their packages. So you should have no issue with installing them on your website.
404 page, Error Page, Page Not Found – you’ve probably come across this page while visiting a website before.
It’s what users see when they try to visit a non-existent page (mistyped URL, deleted, or moved) on a website. While a buzzkill for some, you can turn a frustrating situation into positive one by customising your 404 pages.
Benefits of customising a 404 page:
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It might be tempting to skip this step and redirect users to your homepage instead. But this only makes Google index your homepage as a soft 404 error. As a result, search engines will crawl on that non-existent URL instead of your actual homepage.
And yes, it’ll hurt your rankings in the process.
| Bonus: Learn How to Create a Customised 404 Error Page with Sitebeat |
Monitor and analyse your Google ranking with Google Analytics. This helps you identify how to improve your SEO strategies for higher rankings.
Focus on tracking your website visit, time on site, pages per session, and bounce rate, which are Google’s top ranking factors.
Google Analytics give you helpful insights about your website’s:
Here’s our step-by-step guide to integrating your Sitebeat website with Google Analytics.
Running a brick and mortar? Consider adding your location on Google Maps to make it easy for customers to find you. It’s free and you’ll have no trouble directing users to your physical location.
This also links bank to SEO.
Use this guide to place your business location on Google Maps.
SEO trends and best practices are always changing. And there are always new ways to optimise your site for search engines.
Update and expand your SEO knowledge by:
| Download our FREE step-by-step guide to optimising your Sitebeat website |
Learning the ropes of SEO can be daunting at first time. It may also take time to see great results. But don’t give up yet and follow the seven tricks above.
In no time, you'll fulfil your SEO and business goals — ranking higher in Google and increasing conversions.
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